Monday 16 November 2009

Be bright, be seen

The Casualty Reduction team from our Blackburn Partnership office have joined forces with Road Safety GB and Think! to keep local young people safe this winter.

Road Safety Officers from Capita Symonds will be delivering ‘Be bright, be seen’ presentations in schools, community centres and mosques across the borough in a bid to reduce the number of injuries on our roads. Posters will also be distributed and displayed at various venues across the region.

Graham Campbell, Casualty Reduction Team Leader, said: “We have seen a 61% reduction in killed or seriously injured road casualties across the borough since 2007. This is great news but there are still pedestrians who are putting themselves in unnecessary danger. Just a few key things can help reduce the risk of being injured, particularly as the evenings become darker and we are working with children to make sure they are fully equipped to use roads safely. “

Councillor Alan Cottam, executive member for regeneration and environment, added: "As the nights get darker you have to be especially careful about where and when you cross the road. Look for well lit places, so drivers can spot you more easily. This is about keeping the borough's young people safe so I would urge everyone to heed the advice and 'be bright, be seen.' "