The events, which will be taking place throughout June and July, combine a host of different activities including a ‘Man Crèche’ and 5-a-side football tournament at the Kingdom Centre in Glenrothes; a charity ball evening in Rochdale; and ‘World Cup Widows’ indulgence packages at The Light in Leeds.
As well as increasing awareness for such an important cause, the objective of the Everyman campaign is to raise vital funds for the Everyman Centre in Surrey, Europe’s first and only dedicated male cancer research centre.
NB Real Estates' Retail Marketing Manager Anna Bluman says: “The 2010 World Cup presents the retail sector with a huge opportunity to engage with its male customer base. Given the community focus of many of our shopping centres a core cluster will be working closely with the Everyman Charity to help the charity reach this market, hosting a month-long programme of marketing events that tie in with a World Cup theme to raise awareness of testicular cancer.”
Image: Standing (l-r): Lorenzo O'Reilly (Rochdale Exchange Shopping Centre, Rochdale), Jim Gordon (Divisional Director NB Real Estate), Brian Oakley (The Light, Leeds), John Macfarlane (Academy Shopping Centre, Aberdeen), Robert Winter (Kingdom Shopping Centre, Glenrothes). Sitting (l-r): Christopher Borton (Director Retail Management, NB Real Estate), Anna Bluman (Retail Marketing Manager, NB Real Estate).
